We are looking for a talented Email marketing specialist to generate the leads through email marketing strategies. Your main duties include running email marketing campaigns end-to-end, creating and managing email databases and sending emails/newsletters. Your role is to reach out to prospects through email campaigns and generate leads for web design and SEO.

Job Description –

• Generating leads from the International market through email marketing, Data mining, and database development using different tools.
• Develop and execute online lead generation marketing plans
• Acquiring IT contacts for Web-based Applications Generating leads
• Identify potential clients, exploring the international market
• Implementing Email Marketing Campaigns
• Building connections on LinkedIn for lead generation
• Own, plan, and execute the maintenance and evolution of email campaign templates, lists, data feeds and interfaces
• Well versed with Marketing Automation
• Email/landing page creation, deployment and analysis
• Analyze email campaign results and recommend changes for future email campaigns
• Proactively identify and trouble-shoot multiple issues in complex marketing programs

Candidate Profile –

• 2+ years of relevant email marketing specialist experience, preferably in B2B markets (legal, insurance, finance, real estate or consulting industries, a plus)
• Should have sound knowledge of finding emails and validating
• Bachelor’s degree or equivalent professional experience
• Excellent writing skills in English
• Ability to develop and edit clear, concise, and grammatically correct copy
• Ability to develop and maintain a clear and consistent brand voice
• Working knowledge of social media, website and analytics tools
• Create inbound marketing strategies to meet project goals.
• Grow new leads by converting site and social media traffic through calls-to-action, landing pages, and lead generation content.
• Continually look for new ways to generate leads and manage targeted list development.
• Manage new and existing lead lists making sure all information is up to date on both excel files and CRM tools.