At the present circumstances, over 84% of the  marketers have been using social media in one form or other to leverage its potential and market their bands more effectively. Not having an active social media presence is kind of like pulling out a flip phone at a business meeting and then not understanding why your boss keeps giving Brad all the new accounts.

Whether the aim is to rank higher into SERPs, to gain the right eyeballs or to trigger some action from the customers, a right social media plan has become one of the chief necessities of the overall marketing strategy of the brands. A solid and consistent presence on Facebook, Twitter and other social channels has become one of the paramount criteria for business success now a days. Here are few reasons why  the businesses can’t ignore social media marketing:

#1: Social Media posts can be used to generate traffic

Creating a page on Facebook or twitter is simply like showcasing your best possessions. You want the people to take notice and bask in its brilliance but certainly not pay for it.  a single link on Reddit drive over 20,000 visitors in one weekend and links submitted to StumbleUpon can take a page that was consistently earning a handful of visitors a day and increase that number to hundreds. No business can afford to lose such opportunity.

#2: A positive boost to your SEO efforts

When it comes to boost the SEO, social media has become one of the most cherished and useful resources globally. A killer content strategy for SEO is the most important part of earning top spots in search engine rankings, but driving traffic to your optimized pages will cause them to climb much faster in the search engine results pages (SERPs).

#3: Social Media will lead to real relationship building

One of the major features which has been making Facebook and twitter as a favorite marketing tool is the ease of interaction and community building with the audience which is just unparalleled. Brand have been harnessing this power as a tool for connecting with complementary, non-competing businesses, thought leaders and taste-makers in your space, as well as journalists who cover your industry.